“PIT BULL continues to shape a kind of “code of honour” in the whirlwind of the city streets, and unite people who have solid inner strength. The unpredictability of the result, the adrenaline of a good fight, the lack of the stale commercial gloss are those characteristic features of Pit Bull FIGHT that attract the target audience of the brand, who are inclined to have a nonconformist mindset.
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The canons were originally established by the ideologues of the project and make it possible to select the brightest and most ambitious participants known for their extraordinary spirit in narrow professional circles.
Pit Bull FIGHT does not contain traditional competitions or standard rules, ratings and promoters. In Ukraine, nobody creates quality combat content in an online format for a mass audience, so we rightly consider ourselves innovators”, – commented Gennadiy Dovgan, Marketing Director of New Products Group. The main idea is to supplement and partially replace traditional advertising, which is becoming less and less effective, with more native formats that are of genuine interest to the modern consumer. “We continue to develop our own media projects within the portfolio of our brands: we are expanding our presence, increasing the frequency and the period of interaction with the audience. The fights will be conducted weekly online at the virtual octagon located on the atmospheric playground in the “true” style of PIT BULL ™. At the heart of the concept are MMA fights among representatives of various types of martial arts and combat schools in order to determine the most persistent in spirit and strong in physique “fighter in life”, the image of which is traditionally embodied in the culture of PIT BULL ™. The PIT BULL brand pioneered a combat show in a brand new format – the Pit Bull FIGHT online tournament. A unique online project has launched under the auspices of the brand PIT BULL ТМ
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